Name: Using segmentation to find and model your best customers
Start: 2021-08-18T15:00:00Z
End: 2021-08-18T15:00:49.000Z
Location: BrightTALK
Rating: 0

Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes.

During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.

In this webinar, we’ll share:

- Omnichannel strategies to retain and grow revenue
- Tactics for navigating Google’s Privacy Sandbox
- Ideas to optimize your websites and mobile apps

How publishers can drive revenue despite changes to privacy, Google and iOS

Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

5 Critical Elements of a Customer Data Transformation

With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.
CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.

In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.

Creating customer-centricity and loyalty through a Single Customer View

Hybrid shopping has now taken centre stage with 55% of shoppers expecting to dramatically change the way they shop, but the majority (58%) of marketers worry they won't adjust in time and three in five (62%) of marketers fear losing regular customers to online channels.

Join this webinar as we run through the results of a December 2020 survey of 4000+ consumers and 500+ retailer marketers to understand how consumers are becoming more multi-channel than ever before, and solutions for ensuring that your data, technology, processes and culture can adapt to the rise of the hybrid consumer in 2021 and beyond.

This webinar is for marketers working in the retail industry. You will learn:
i.	How to promote both in-store and online purchases with our omnichannel customer journey template (that you can use tomorrow)!
ii.	What our survey results suggest regarding buying trends for 2021
iii.	How a CDP can help you to understand the past, present and future buying behavior of your customers, so you can adapt your strategy to match their requirements and preferences 
iv.	Examples of winning tactics brands are using to adapt to the ‘new normal’

Rise of the hybrid consumer: How to adapt to changing consumer behaviors in 2021

With brands typically reporting increased digital engagement amid the Covid pandemic, it is more important than ever that marketing activities are as coordinated as possible across channels. 

This webinar will focus on the key findings from a new Omnichannel Marketing Excellence report produced by London Research in partnership with BlueVenn.

Report authors Andrew Campbell and Linus Gregoriadis will outline some of the key insights and recommendations from the study, covering:

•Why omnichannel marketing is becoming more important
•Core capabilities across outbound marketing, inbound marketing, owned media and cross-channel orchestration
•Technology and data requirements
•The growing role of customer data platforms

Research Findings: Omnichannel Marketing Excellence

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:

- Key segmentation models every marketing team should be using 
- Which models work best for certain campaigns 
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection

Customer segmentation: key models every successful marketer is using

Les spécialistes du marketing nagent dans une mer d’acronymes et le jargon technique est parfois incompréhensible.
Pour construire une stratégie relationnelle sans couture, avez-vous besoin d'une Customer Data Platform (CDP), d'un Référentiel Client Unique (RCU), d'une Data Management Platform (DMP) - ou des trois ?
 
Dans ce webinar, Ghislain GRIDEL, Directeur Conseil Data & CRM, et Marjolaine HOCHART, Responsable Data Management chez Avanci, vous guideront à travers ces eaux troubles afin que vous puissiez définir votre stratégie de marketing relationnel en 2020.

*This webinar is being delivered by BlueVenn's French partner, Avanci

CDP, DMP, RCU... Comment y voir plus clair?

We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries. 

You will learn:

- The types of organizations that benefit most from a CDP
- Examples of common issues a CDP solves
- Why not all CDPs are the same & what to look out for 
- Which features your industry is most likely to benefit from
- How to kick-start your CDP project

5 reasons multi-channel marketers need a CDP

Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult. 

In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.

Step by step guide to an effective omnichannel marketing approach

In 2019 a survey of 194 organizations found marketers to be 2.5X more successful in achieving multi-channel personalization goals with a Customer Data Platform (CDP). By unifying data from across the business into a trustworthy 360˚ Single Customer View the CDP benefits all data-driven decisions and campaigns. Move forward to a turbulent 2020, amidst challenging business conditions and tight marketing budgets, marketers know they need to consider a CDP investment to provide efficiencies and a competitive advantage, but the decision to build versus buy must be addressed.  

BlueVenn and InfiniteIQ Consulting will provide first hand advice and a balanced discussion about the pros and cons to build or buy a CDP to help marketing leaders fully consider their business case and time-to-market requirements.

Critical factors to consider before building or buying a CDP

By analyzing data from a range of sources, a Customer Data Platform (CDP) gives marketers unique insights into the transactions and behaviors of consumers. This insight then gives marketers the ability to build customer journeys and marketing campaigns with content personalized to each customer’s intent and needs.

This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.

Underpinning your personalisation strategy with a Customer Data Platform

Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.

What is Identity Resolution & how does it enable true omnichannel marketing?

For marketers to truly understand their customers and create omnichannel customer experiences they need a continuous flow of accurate and trustworthy customer data, transactions and behaviors flowing through their marketing technology ecosystem. From data storage and accessibility to marketing segmentation, CRM, customer services, execution of marketing messages and acting on responses and conversions, you need 'Closed Loop Marketing'.

In this session we will take you through the schematics for Closed Loop Marketing and a continuous data flow that has been constructed from the feedback of over 100 marketing leaders and CMOs across the world, and look at the role of CDPs, analytics and marketing automation to put this into action.

*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join

Closed Loop Marketing: Optimizing the flow of customer data across your business

How does a CDP improve data quality? Can our data warehouse provide the same business benefits? How does Master Data Management compare to a Customer Data Platform? These are just a few of the top 10 Customer Data Platform FAQs our panel of experts will be answering in this 30 minute session.

*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join

5 critical elements to transform the customer experience

What if you knew, when a customer walked into your store, visited your website or contacted your call centre, what they were going to do next? Wouldn’t that make it easier to present them with the perfect offer, on the perfect channel, at the perfect time to secure a sale? In this session, find out why this appealing concept of engaging the customer in-the-moment is no longer a fantasy. Find out how the capabilities of a Customer Data Platform, marketing automation and machine learning can help you to anticipate your customer’s next actions in time to give them the best possible brand experience.

*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join

Next-best action to super-charge the customer journey

What can CDP-powered email marketing offer that email marketing platforms don’t? Matt Dimond, Solutions Consultant for BlueVenn, will delve into common issues that marketers face when attempting to personalize email offers and content at scale. We'll be talking segmentation, analytics, predictive modeling, and how to use these CDP capabilities for improved email marketing and cross-channel effectiveness - and the benefit of having all these capabilities inside one marketing toolkit.

*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join

Improve the effectiveness of your campaigns with 'CDP-powered email marketing'

In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale.

A Customer Data Platform (CDP) offers sophisticated segmentation possibilities to allow for rich acquisition and propensity modeling, ensuring better results for your marketing campaigns.

Watch this webinar with Allant Group where we’ll be sharing the benefits of using a CDP for segmentation. In this session we’ll be bringing you:

- Tips on how to create traditional, sociodemographic segments
- Ways to use microsegments to deliver hyper-personalized experiences
- How to analyze responses to gain insights to identify your best customers, refine your personalization strategy, and advance your analysis abilities

Using segmentation to find and model your best customers

customer data platform

Segmentation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

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Marketing Operations and Automation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

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Using segmentation to find and model your best customers

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