How publishers can drive revenue despite changes to privacy, Google and iOS

Presented by

Mike Brooks, Weatherbug + Brandon Badger, Hannah Garcia and Matt Dimond from Upland Software

About this talk

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes. During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts. In this webinar, we’ll share: - Omnichannel strategies to retain and grow revenue - Tactics for navigating Google’s Privacy Sandbox - Ideas to optimize your websites and mobile apps

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