Branded Manufacturers Race To Invest In B2C eCommerce – Featuring Forrester

Presented by

Riversand, Featuring Anjali Yakkundi, Senior Analyst, Forrester Research

About this talk

Today, there's a race around who owns the customer relationship, and branded manufacturers are getting into the game. Many branded manufacturers have been aggressively pursuing the channel of selling directly to customers in addition to traditional partner channels. This shift represents not only a huge business strategy shift for manufacturers but also a significant shift in technology. Manufacturers must consider not just their B2B, but also their B2C eCommerce investments. In this webinar, Forrester analyst Anjali Yakkundi, will discuss: - Strategic investments as branded manufacturers become B2C - B2C technology investments critical to B2C eCommerce - The role of product data and content in the B2C commerce ecosystem

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