Retailers Rely on Product Data Experience - Featuring Forrester Research

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Featuring Guest Speaker Ananda Chakravarty, Forrester Research

About this talk

Digital leaders continue to ask the question – How much product information do I need to provide for eCommerce delivery? In today’s customer obsessed digital universe with information overload, the answer is not obvious. Join us for an overview of how product data impacts the digital customer experience in retail eCommerce and omnichannel environments. Learn about the importance of product data and upcoming advances in mediums that will change the shape of product information. Takeaways: • Learn about how digital customers view product information • Understand the crossover of product data for omnichannel retailing • Look at the consistency of product information and examples of product information in action • Find out how new technologies will introduce new product information

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