5 Things Every Brand Needs When Selling Direct-to-Consumer Online

Presented by

Sucharita Kodali VP, Principal Analyst, Serving eBusiness & Channel Strategy Professionals

About this talk

There is a significant value for consumer-facing brands in direct sales through digital commerce. Join us to learn about factors that influence the digital market opportunity for brands and digital business professionals, including product type, regional differences in digital commerce markets around the world, and the organization’s digital maturity. Also learn about: • Digital Commerce Key Points • Why should branded manufacturers enable direct-to-consumer eCommerce? • Potential approaches to D2C sales for brands • Benefits realized • Avoiding Channel Conflict

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