How Legacy Retailers Can Beat Young Upstarts at Their Own Game

Presented by

Jasmine Glasheen, Contributing Editor at RetailWire and Content Lead at Retail Minded

About this talk

Maybe it’s their large amount of customer data, or their storefronts as a source of gathering data. Retail is the industry that never sleeps and in the past decade, many legacy retailers have fallen by the wayside in favor of stores with fresh retail concepts: Claire’s has been replaced by BaubleBar, Sears has given way to Amazon, Bon-Ton has given way to HauteLook, and so on. The reality of the current market is that some of these young upstarts understand something that many legacy retailers realizetoo late: advanced personalization initiatives are necessary to stay in the game. It isn’t a coincidence that 45 percent of retailers will use artificial intelligence to improve their operation in 2019. However, simply investing in AI isn’t enough… you need to know how to use it. This webinar will answer the following questions: • What will customers expect from retailers in 2019? • How are new retailers redefining the game? • Which legacy retailers have successfully evolved to meet customer demand? • What advantages do legacy retailers have, and how can they leverage those advantages to compete? • What are retailers’ top challenges to scaling personalization initiatives? • How will master data management (MDM) empower retailers in the years to come?

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