The relation between CX and MDM

Presented by

Henrik Gabs Liliendahl, Co-Founder and CTO at Product Data Lake

About this talk

Customer experience (CX) and Master Data Management (MDM) must go hand in hand. Both of these themes involves multiple business units and digital environments within your enterprise and in the wider business ecosystem, where your enterprise operates. To be successful within customer experience in the digital era you need classic master data outcomes as a 360-degree view of customers as well as complete and consistent product information. You also need to combine your customer data and your product data to get to the right level of personalization. Furthermore, you need to able to make sense of internal and external big data sources and relate those to your prospective and existing customers and the products they have an interest in.

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Riversand is an innovative leader in Multi-domain MDM and PIM powering leading enterprises across the world. Riversand's single integrated, scalable and robust multi-domain MDM platform caters to a variety of use cases across multiple verticals. In addition Riversand offers specific solutions such as Vendor Portal, Spare Parts Management, Material Master, GDSN on-boarding, Media Assets Management, Print Publishing etc. Riversand’s solutions enables its customers by accelerating time-to-market, improving efficiency and increasing customer engagement.