Focusing on Patient-centricity for the Future of Pharma

Presented by

Mark Doyle, co-founder of The Method and creator of A Life in a Day

About this talk

In healthcare, the patient voice is arguably the most important. Services and care work best when a person’s needs are fully met and they feel heard, respected and valued. Patient-centred care is widely seen as a leading bastion of quality care, building trust and empathy between healthcare professionals and patients and subsequently delivering better health outcomes. But the pharma industry also has a role to play. In this webinar, Mark Doyle, creator of A Life in a Day, an award-winning and immersive learning and development programme for healthcare and pharma professionals, will discuss the business gains that can be achieved by embedding patient-centricity into your company’s culture, how we have seen increased empathy support the patient-centric goals of our clients, and how A Life in a Day turns traditional training methods on their head to deliver immersive L&D experiences that inspire behaviour change for lasting impact.

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