Urs Voegli, Managing Director, Janssen Switzerland & Mark Doyle, Founder, A Life in a Day
Mark and Urs will be discussing the pros and cons of an enterprise-wide approach to patient centricity, and explore the measurable benefits it could deliver.
• Who should be involved in patient centric initiatives?
• Should organisations focus their energies (and budget) on customer-facing or medical colleagues – or is there a benefit to including other functions?
• Will an all-encompassing approach benefit the people, the organisation, the patients?
• Is this the approach that will help companies meet their patient centricity goals – or is it an unnecessary extravagance?