Breaking Internal Silos to Ensure Patient Centricity is a Key Focus Company-Wide

Presented by

Urs Voegli, Managing Director, Janssen Switzerland & Mark Doyle, Founder, A Life in a Day

About this talk

Mark and Urs will be discussing the pros and cons of an enterprise-wide approach to patient centricity, and explore the measurable benefits it could deliver. • Who should be involved in patient centric initiatives? • Should organisations focus their energies (and budget) on customer-facing or medical colleagues – or is there a benefit to including other functions? • Will an all-encompassing approach benefit the people, the organisation, the patients? • Is this the approach that will help companies meet their patient centricity goals – or is it an unnecessary extravagance?

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