Patient Recruitment: Think Global, Act Local

Global clinical trials are a vital component of pharma R&D. Utilizing sites in multiple countries not only provides increased access to eligible and diverse patients - and therefore more robust data - but also promotes health equity and research and innovation across continents. Another benefit of global clinical trials is the potential for these studies to be completed more quickly and efficiently [1]. However, around four in five clinical trials fail to meet their patient recruitment deadlines [2], which delays patient access to innovative new therapeutics and can prove costly to Sponsors. Just as treatments are becoming more personalized, so should clinical trial patient recruitment strategies. A ‘one size fits all’ approach to enrollment fails to consider how factors such as an individual country’s culture, healthcare structure and patients’ needs can affect a site’s ability to recruit eligible participants. The key to patient enrollment success is to ‘think local’, even for global studies. In this webinar, we will: Discuss the benefits of using a diversified patient recruitment approach for each country within a global study Investigate how patient recruitment strategies can differ from country to country, Hear from two in-country patient recruitment specialists about the challenges relevant to their regions and how they work with sites to overcome these Share how Innovative Trials’ ‘boots-on-the-ground’ approach in more than 70 countries around the world can help accelerate patient recruitment and retention for your clinical trials. Speakers: Georgia Harding - Patient Recruitment Manager, Innovative Trials - georgia.hardy@innovativetrials.co.uk Nicole Yingst - Strategist, Pfizer - Nicole.Yingst@pfizer.com Barbara OrlosKaminska- Clinica Enrolment Manager (Poland), Innovative Trials - barbara.orloskaminska@innovativetrials.co.uk Speaker 4: TBC