An Invisible Pandemic

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Presented by

Inizio Evoke and Professor Georgina Charlesworth of University College London’s (UCL)

About this talk

Join Inizio Evoke and Professor Georgina Charlesworth of University College London’s (UCL) Faculty of Brain Sciences for an unmissable discussion on our revolutionary new report, Transforming Bias in Healthcare. This webinar will delve into the hidden epidemic of bias in healthcare and its profound impact on patient outcomes, offering actionable insights to address this critical issue. “It’s no exaggeration to say that bias kills,” asserts Corrina Safeio, President of Inizio Evoke. With alarming statistics suggesting that a million premature deaths in the UK over the last decade are linked to health inequality, the urgency of this research cannot be overstated. Our report, the first global systematic review of healthcare professional (HCP) bias, uniquely, for the first time, measures the impact on patient outcomes. Led by our esteemed behavioural science strategists Fernanda Trevisan and Ellie Glew, they explore biases stemming from racial, gender, socioeconomic, and cultural prejudices. Discover the shocking truths uncovered in our study: • Gender Bias: Women often receive substandard care compared to men. • Age Bias: Older patients are frequently given less information and fewer treatment options. • Racial and Ethnic Bias: Minority ethnic groups face significant disparities in care. • And more….. This webinar will explore how these biases influence diagnostic decisions, treatment plans, and patient interactions globally, and their implications for the pharmaceutical industry. Join Fernanda Trevisan, Ellie Glew and Prof. Georgina Charlesworth as they present comprehensive analyses and offer insights into what pharmaceutical companies can do to mitigate these biases. Don’t miss the opportunity to be part of a conversation that could transform healthcare for the better. Secure your spot today!
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