Aligning Analytics to Business Strategy: Three Paths to Success

Presented by

IIA Research Director, Dan Magestro, PhD and moderated by Client Success Manager, Allison Park.

About this talk

One of the most pressing issues facing analytics programs in every industry is the frequent disconnect between analytics activities and the business’s stated strategic priorities. This disconnect has many causes, including the lack of visibility into high-level priorities, inability to translate strategic needs into analytics projects, and the historical lack of analytics in the strategy development process itself. Based on best practices gleaned from dozens of companies, IIA Research Director, Dan Magestro will share three paths to success with practical recommendations for how to align analytics activities to a business’s strategic objectives, including the formation of oversight committees, more effective project prioritization, alignment of senior business leadership, and demonstrated benefits of incorporating analytics into the strategic planning process. When it comes to aligning analytics to business strategy, one size does NOT fit all. Join us to learn the best path to success for your organization.

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This webinar series highlights important concepts, techniques and strategies in the world of big data and business analytics. We tap into our unbiased network of analytics practitioners and thought-leaders to tackle real issues at the intersection of business and analytics.