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Managing Marketing Data, From Quality to Quantity

Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
-How we manage data quality at Socedo
-How third party data helps us qualify leads and create targeted campaigns
-Best practices for handling social media data in your database
Recorded Aug 4 2016 61 mins
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Presented by
Adam Hutchinson, Demand Generation Marketing Manager, Socedo
Presentation preview: Managing Marketing Data, From Quality to Quantity

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  • How to Handle Your Sales Team’s Objections on Lead Quality Recorded: Oct 25 2016 48 mins
    Adam Hutchinson, Demand Generation Marketing Manager, Socedo
    We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality.

    The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we:
    •Handle objections from Sales on lead quantity and quality
    •Define the hand-off point from Marketing to Sales
    •Utilize different tactics to deliver more leads faster to our sales team
    •Select KPIs to make sure that lead quality is on-par from different lead sources
  • The Essential Pieces of Your 2017 Demand Generation Plan Recorded: Oct 25 2016 60 mins
    Robert Pease
    Converting valuable Leads into customers is the name of the game in B2B marketing. As we’ve already reached the last quarter of 2016, now is the time to think about your 2017 marketing plan and where you want to invest. In this webinar, learn about the key areas to consider in your 2017 to turn more prsopects into customers, including:

    -The most effective channels modern marketers are using
    -How to implement emerging strategies, including social demand generation and account-based marketing
    -Utilizing new data sources to personalize your outreach with prospects
    -The most important metrics to track
    -How to do a post-mortem on your 2016 marketing activities to identify key areas of focus for 2017
  • Turning Social Media Into an ROI Positive Channel Recorded: Aug 30 2016 62 mins
    Aseem Badshah, Socedo CEO
    As a social marketer, you might know that your target audience spends a lot of time on social. But your company’s social accounts are only being used to broadcast company news, and not helping with your company’s lead generation goals. In this webinar, Aseem Badshah, Socedo CEO, explains how to turn social media into an ROI positive channel in B2B organizations focused on demand generation. That means using social to generate new leads and opportunities.

    He discusses:
    – Why social media should not be viewed as just another isolated channel.
    – How social media helps you grow your database, send better emails, increase the efficiency of your paid advertising programs, and helps to increase ROI on events.
    – Why social media strategy needs to take into account the entire marketing funnel, not just the top of the funnel.
    – A roadmap with actionable steps for making social media ROI positive channel for your organization.
    – How to measure ROI from your social efforts to prove its value in a B2B context.
  • Managing Marketing Data, From Quality to Quantity Recorded: Aug 4 2016 61 mins
    Adam Hutchinson, Demand Generation Marketing Manager, Socedo
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • How to Turn More Leads into Conversations Recorded: Jul 11 2016 61 mins
    Nate Strong, Strategic Account Manager, Socedo
    In this webinar, learn about best practices on how to have more relevant conversations with your leads at each stage of the buyer's journey. We will discuss:
    -How to take a multi-channel approach to lead nurturing
    -How to set the right cadence for engaging with your leads
    -Aligning marketing and sales activities to provide a seamless customer experience
  • Super Charge Your Marketo Campaigns with Social Data Recorded: Jun 1 2016 15 mins
    Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop sophisticated lead nurturing programs in Marketo. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Marketo that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Super Charge Your Pardot Campaigns with Social Data Recorded: Jun 1 2016 12 mins
    Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how B2B marketers can enable social activities data on their leads in Salesforce and develop lead nurture programs in Pardot. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns that improve conversion and accelerate your sales cycle, based on social activity data
    •How to look at key metrics on your social leads, i.e. how they move through your lead stages and how many turn into opportunities and closed revenue
  • Super Charge Your Hubspot Campaigns with Social Data Recorded: Jun 1 2016 15 mins
    Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop lead nurture programs in Hubspot. You’ll walk away with actionable insights on:
    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Hubspot that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Best Practices for Using Social Listening to Generate Leads and Accelerate Sales Recorded: May 25 2016 55 mins
    Adam Hutchinson, Demand Generation Manager at Socedo
    Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.

    But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate new leads and engage with my leads at scale?

    In this presentation, Socedo will discuss best practices for using social media listening to generate new leads and to follow-up with leads in real-time to accelerate your pipeline. Learn how to:

    •Use social media keywords and organic engagement to trigger actions such as an alert to your sales team, an automated email with a relevant piece of content, an invite to an event, and more.
    •Use social media data to ensure accurate lead scoring model
Socedo
Socedo's mission is to bring social leads to every business in the world. Specifically, we've developed a demand generation system that empowers B2B marketers to discover, engage and qualify prospects through social media to increase revenue at scale.

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  • Title: Managing Marketing Data, From Quality to Quantity
  • Live at: Aug 4 2016 3:00 pm
  • Presented by: Adam Hutchinson, Demand Generation Marketing Manager, Socedo
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