How to Handle Your Sales Team’s Objections on Lead Quality

Presented by

Adam Hutchinson, Demand Generation Marketing Manager, Socedo

About this talk

We all know that Marketing and Sales have to work hand-in-hand in our quest to grow the business. Yet, there’s often a tension between the two teams. Lead generation and nurturing takes dedicated time and effort. But salespeople naturally prioritize working with prospects and opportunities most likely to close now. Some sales teams are less than impressed by the lead quantity and quality. The Marketing Team at Socedo tries to balance demands from our sales team every day. In this webinar, the Socedo Marketing team will discuss how we work with our sales team, including how we: •Handle objections from Sales on lead quantity and quality •Define the hand-off point from Marketing to Sales •Utilize different tactics to deliver more leads faster to our sales team •Select KPIs to make sure that lead quality is on-par from different lead sources

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Socedo's mission is to bring social leads to every business in the world. Specifically, we've developed a demand generation system that empowers B2B marketers to discover, engage and qualify prospects through social media to increase revenue at scale.