The Importance of Matching Security Awareness Content to Your Target Audience

Presented by

Perry Carpenter, Joanna Huisman

About this talk

Security awareness is critical to protecting your organization’s most valuable information, but there is a huge difference between a one-size fits all approach versus new-school security security awareness training. Your users are humans, after all, not computers, and they all learn in different ways and have a variety of needs. Find out why providing a wide variety of content to your users helps ensure that they not only retain but use this vital information. Join Perry Carpenter, KnowBe4’s Chief Strategy Officer, and Joanna Huisman, SVP of Strategic Insights and Research, as they dive into why having a content strategy is so important to your security awareness training program. They discuss topics like: - How to ensure content is consumed, retained and acted upon - Why capturing and maintaining the attention of your users is so critical - The importance of speaking to different learning styles - The difference storytelling can make in message retention

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KnowBe4 is the world’s most popular integrated Security Awareness Training and Simulated Phishing platform. Realizing that the human element of security was being seriously neglected, KnowBe4 was created to help organizations manage the problem of social engineering, spear phishing, and ransomware attacks, through a comprehensive new-school awareness training approach. KnowBe4 trains employees to make smarter security decisions.