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Account-Based Content Marketing Hacks

ABM strategies require the coordination of a lot of moving parts.

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

You will learn:

- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level
Recorded Oct 19 2016 62 mins
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Presented by
Dayna Rothman, VP Brand, Content and Demand Generation, EverString
Presentation preview: Account-Based Content Marketing Hacks

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  • Account-Based Content Marketing Hacks Recorded: Oct 19 2016 62 mins
    Dayna Rothman, VP Brand, Content and Demand Generation, EverString
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
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EverString
EverString allows you to build pipeline and increase conversion rates with the only account-based, full-funnel predictive analytics solution for sales & marketing. EverString Decision Platform provides a complete, simple and transparent, SaaS offering for lead scoring and predictive demand generation. It’s an intelligence layer that enables the predictive generation of marketing.

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  • Title: Account-Based Content Marketing Hacks
  • Live at: Oct 19 2016 5:00 pm
  • Presented by: Dayna Rothman, VP Brand, Content and Demand Generation, EverString
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