Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions
Sales: Where’s the GOOD leads and accounts?
Marketing: You haven’t followed up on anything we have sent over!
Like two bickering spouses, it seems like marketing and sales just can’t get along and it seems like the only way to drive peace is filling your funnel with high quality top of funnel leads and accounts. But this might be a little easier said than done.
This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline, as well as:
•How to spot the symptoms of misalignment;
•Tactics for becoming an aligned revenue team:
•How to structure outreach for top-of-the-funnel success; and
•Increasing efficiencies of sales and marketing by putting time and money towards the most likely to convert prospects.
Marketing: You haven’t followed up on anything we have sent over!
Like two bickering spouses, it seems like marketing and sales just can’t get along and it seems like the only way to drive peace is filling your funnel with high quality top of funnel leads and accounts. But this might be a little easier said than done.
This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline, as well as:
•How to spot the symptoms of misalignment;
•Tactics for becoming an aligned revenue team:
•How to structure outreach for top-of-the-funnel success; and
•Increasing efficiencies of sales and marketing by putting time and money towards the most likely to convert prospects.
Recorded
Nov 1 2016
46 mins
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Presented by
Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverString
Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverString
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Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions Recorded: Nov 1 2016 46 mins
Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverStringSales: Where’s the GOOD leads and accounts?
Marketing: You haven’t followed up on anything we have sent over!
Like two bickering spouses, it seems like marketing and sales just can’t get along and it seems like the only way to drive peace is filling your funnel with high quality top of funnel leads and accounts. But this might be a little easier said than done.
This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline, as well as:
•How to spot the symptoms of misalignment;
•Tactics for becoming an aligned revenue team:
•How to structure outreach for top-of-the-funnel success; and
•Increasing efficiencies of sales and marketing by putting time and money towards the most likely to convert prospects. -
Account-Based Content Marketing Hacks Recorded: Oct 19 2016 62 mins
Dayna Rothman, VP Brand, Content and Demand Generation, EverStringABM strategies require the coordination of a lot of moving parts.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
You will learn:
- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level -
Get Social With Account-based Marketing: 5 Steps to Bring Social Into ABM Recorded: Jun 28 2016 41 mins
Amelia IbarraAre you lost in the social wild—trying to understand how to cut through the noise of all the tweets and status updates to reach your target accounts? How do you even find your target audience on social media?
Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account-based marketing to the next (social) level.
EverString
EverString allows you to build pipeline and increase conversion rates with the only account-based, full-funnel predictive analytics solution for sales & marketing. EverString Decision Platform provides a complete, simple and transparent, SaaS offering for lead scoring and predictive demand generation. It’s an intelligence layer that enables the predictive generation of marketing.
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- Title: Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions
- Live at: Nov 1 2016 8:45 pm
- Presented by: Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverString
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