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Translating “clean label” and “simple label” into consumer language

Presented by

Daniel Haley, Ingredion Incorporated

About this talk

What do those terms really mean, and how can you make them add value? “Clean label” and “simple label” are terms we hear used every day in our industry, yet most consumers have never heard of them. The trend toward clean and simple is now global and a major challenge for processed food manufacturers, but the indicators used to analyze the trend can be misleading. Drawing on deep consumer and manufacturer research, this webinar addresses what “clean label” and “simple label” really mean for consumers, how the two terms differ, and how we can most effectively market them.
Ingredion Idea Labs

Ingredion Idea Labs

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YOUR INNOVATION EDGE
Eager to elevate every bite and every sip of your food and beverage products? Need to save money or improve sustainability throughout your corrugating operation? Want to get your new product to market faster with greater success and profitability in pet food? You can—with global expertise in consumer insights, applied research, applications knowhow and process technology from Ingredion Idea Labs™. Imagine solving key product challenges with a team of experts who bring you the latest science and original thinking from our global network. Picture lively collaboration on the fundamental benefits you and your consumers want most: quality, affordability, sensory experience, health and nutrition, and clean and simple products. That’s the experience of working with the experts of the 25 Ingredion Idea Labs™ innovation centers around the world.
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