Translating “clean label” and “simple label” into consumer language

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Presented by

Daniel Haley, Ingredion Incorporated

About this talk

What do those terms really mean, and how can you make them add value? “Clean label” and “simple label” are terms we hear used every day in our industry, yet most consumers have never heard of them. The trend toward clean and simple is now global and a major challenge for processed food manufacturers, but the indicators used to analyze the trend can be misleading. Drawing on deep consumer and manufacturer research, this webinar addresses what “clean label” and “simple label” really mean for consumers, how the two terms differ, and how we can most effectively market them.

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