4 Eating Styles: Yoghurt Case Study

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Presented by

Severine Bensa & Virginia Clifford

About this talk

Recent research has uncovered that consumers fall into one of four categories of eating style - crunchers, chewers, smooshers or suckers. According to the research, chewers enjoy a prolonged chewing action, crunchers like the sound and feeling of a hard bite, smooshers enjoy manipulating soft food in their mouths, and suckers enjoy extracting as much flavour as possible. We can help food companies use these findings to improve formulations and their front-of-pack messaging. By understanding each eating style, manufacturers can develop more successful products. In this webinar, we focus on yoghurts to show you how you can use these innovative insights. In this webinar, you’ll learn about: •The importance of Sensory Experience to consumers •The differences in eating styles •New consumers insights in yoghurts which you can use to develop your products •Ingredion’s texture capabilities and expertise

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