Texture Team: Expertos en las preferencias de tus consumidores

Presented by

Adriana Monroy, Growth Platform Manager y Francisco Ibarzabal, Gerente de Marketing Segment & Insights

About this talk

El consumidor está en búsqueda de experiencias sensoriales holísticas cuando se trata de seleccionar sus productos. La textura es uno de los atributos más importantes a la hora de elegir, por lo tanto es uno de los principales retos de los formuladores. Estudios indican cuál es la preferencia de textura de los consumidores mexicanos de acuerdo con su edad y género.

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