Digital Transformation: How to Deliver Meaningful Results

Stop right there, here is the inescapable truth: Every large business, everywhere needs to transform in order to survive – and transformation is beyond difficult. So let’s get beyond the aspiration and talk about the practicalities of this journey for real businesses. This interactive session is intended for all business and technology leaders tasked with delivering digital change in 2017 and beyond. Register now to hear MWD Advisors’ Research Director Neil Ward-Dutton share his analyst insights into how you can deliver meaningful results from your digital transformation initiatives this year. As part of this session Neil will share his views on one of the most common mistakes that businesses make when trying to digitally transform – which is to think only about the front-end, marketing driven side of the customer experience. Join us for advice on how to: • Manage change more collaboratively, quickly and cost-effectively • Improve the customer experience through operational change • Select the right technology to enable strategic digital innovation