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How to Make Video for Mobile Audiences

This presentation will explore not just who is my marketing video audience, but how are they viewing the video? David, Mark, and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective.

We'll breakdown these important questions: Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story?

Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David, Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
Recorded Sep 15 2016 45 mins
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Presented by
Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager
Presentation preview: How to Make Video for Mobile Audiences

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  • How to Make Video for Mobile Audiences Recorded: Sep 15 2016 45 mins
    Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager
    This presentation will explore not just who is my marketing video audience, but how are they viewing the video? David, Mark, and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective.

    We'll breakdown these important questions: Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story?

    Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David, Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
Quarterly webcasts for Marketers and Training Professionals
Brella Productions delivers feedback on the most important questions ask when developing content for Marketing campaigns and employee training tools. Tips and techniques for optimizing video for the vast and ever-growing mobile audience will also be covered.

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  • Title: How to Make Video for Mobile Audiences
  • Live at: Sep 15 2016 5:00 pm
  • Presented by: Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager
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