Best Practices: Getting the Most Out of Your Creative Research

Presented by

Deb Roberts, Business Operations & Strategy, GutCheck and Mitzi Lorentzen, Vice-President, Millward Brown North America

About this talk

With precious little time to get creative right, copy research must deliver actionable and relevant insights. Thoughtful research strategy and design can be the difference between a successful creative execution and a missed opportunity to effectively reach your target audience. Watch this webinar to explore best practices for an effective copy/creative research strategy and tips on: Research objectives to maximize value Methodological considerations Questionnaire/discussion guide design Relevant audiences Most effective stimuli

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GutCheck is a global, online agile market research solution that enables our clients to get quick consumer reads to answer business questions as they come up.