Focus for Speed: How Industry Leaders Apply Agile to Market Research

Presented by

Lisa O'Connor, Director of Client Services, GutCheck

About this talk

Based on the findings from our 2016 agile research study—taken by marketers and researchers across industries—we know more and more are experiencing, firsthand, the value in using agile research methodologies for many different needs specific to their roles and company goals. Whether it’s to help make a big decision, develop or grow a new/existing product, understand why a product isn’t performing, narrow ideas, or explore potential new categories, there are several different uses for agile research methodologies. Watch our webinar where we will talk about -The questions agile research methodologies are helping to answer today and where agile doesn’t fit -How agile research methodologies are applied across different industries and roles -What an iterative approach means, why it’s valuable, and how it is further enabled through agile research -The challenges and benefits of agile research methodologies

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (15)
Subscribers (171)
GutCheck is a global, online agile market research solution that enables our clients to get quick consumer reads to answer business questions as they come up.