Marketing in the Moment: How to Take Action on the Customer Journey

Presented by

Peter Fernando, VP Strategy, Ensighten and Dan Griffin, Director, Strategic Alliances, IBM Marketing Cloud

About this talk

Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join experts from IBM and Ensighten to learn what major brands are doing to solve this problem at a foundational level – including knowing the right tools, technologies and approaches – so they can drive more personalized, "in-the-moment" experiences across touch points. In this webinar, you will learn the importance of omni-channel data collection and cross-device identity resolution, how to build a more complete customer view and the keys for taking real-time action to improve the customer experience.

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