How Omni-Channel Data Collection Can Power Marketing Measurement

Presented by

Greg Engen SVP Business Development, Ovative and Alex Andrews Senior Analyst, Measurement & Activation, Ovative

About this talk

Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and new opportunities to optimize their digital marketing against enterprise KPIs.

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