Scientists & Storytellers: CDW’s Journey Toward 1:1 Marketing

Presented by

Dan Cardamone, Manager, eCommerce Strategy, CDW and An Ton, Manager Marketing Technology, CDW

About this talk

As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.

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