Mobile App Analytics: Cracking the Black Box of Digital Measurement

Presented by

Marie-Pierre Dery, TD Bank; Peter Fernando, Ensighten; David Johnson, Stratigent

About this talk

Since the Internet went mainstream, digital marketers have been a notoriously measurement focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure activity on their mobile apps, according to a Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Watch this webinar to learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for TD Bank and other major brands to enable better insight and engagement. In this webinar, you will learn: - The challenges associated with deploying mobile app analytics - Trends in mobile app optimization and engagement - How TD Bank is succeeding with mobile app measurement - The value of first-party data in connecting experiences

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