Matt Latimer, Director of Product Management and John Bramford, Manager of Solutions Consulting, EMEA
In recent years, marketers have rapidly been consuming more and more of an organization’s technology budget, investing in new tools and applications to help acquire and retain customers. But are they prepared to handle everything that comes with this new responsibility?
One of the rising dangers associated with managing technology is data leakage – the unauthorized passing of customer data to outside vendors. This occurs as part of a process called tag “piggybacking,” in which approved third-party vendors serve additional data-collecting tags from unknown parties. This poses significant legal and security threats to any organization.
Watch this webinar to learn how you can identify privacy risks and immediately prevent unauthorized tags from loading as part Ensighten’s upgraded privacy and data governance capabilities.
The webinar will cover:
· The latest trends surrounding data leakage and evolving global privacy laws
· Best practice tips for more securely managing data and tags
· New capabilities within Ensighten Privacy, a complementary service to Ensighten Manage