Marketing’s New Frontier: Omnichannel

Presented by

Christine Crandell, President, New Business Strategies & Mark Lancaster, CEO, SDL Group

About this talk

Traditionally an advertising strategy, Omnichannel marketing is rapidly eclipsing all modern marketing concepts by delivering impressive revenue conversion by leveraging micro-segmentation coupled with hyper-personalization that includes all channels. Sounds simple, right? Join Christine as she interviews SDL founder and CEO Mark Lancaster about what omnichannel marketing really means, how it differs from other marketing models and what it takes for a brand to adopt it and have it drive revenue. This 25-minute video interview with 5 minutes of audience Q&A will explore what drove the market to shift to omnichannel, how their customers have made the transition along with the ROI, and best practice advance on how every marketer can leverage this new marketing approach.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (397)
Subscribers (3455)
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly? Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.