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Employee Advocacy: Training & Activation Best Practices

Top ten ideas on how to train and activate your employees on behalf of your brand via social media. Learn insights from Dell, Adobe and others, as these brands are shifting the role of the employee to meet customer online needs.
Recorded Nov 20 2014 48 mins
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Presented by
Liz Brown Bullock, CEO and Co-founder, Social Arts and Science Institute (SASI)
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Marketing Operations

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    Katy Gibson, VP of Application Products, Envestnet | Yodlee
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

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    MODERATOR:
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    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
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    Sponsored by Envestnet | Yodlee
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  • Reduce churn and maximize subscription revenue with machine learning Recorded: Mar 28 2018 61 mins
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    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

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    Sponsored by Skyhook


    Sponsored by Skyhook
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    Register for free!

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    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
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    Joe Gelata, Head of Global Revenue Operations, Vidyard
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

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    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

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  • Title: Employee Advocacy: Training & Activation Best Practices
  • Live at: Nov 20 2014 7:00 pm
  • Presented by: Liz Brown Bullock, CEO and Co-founder, Social Arts and Science Institute (SASI)
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