Account-Based Content Marketing Hacks

Presented by

Dayna Rothman, VP Brand, Content and Demand Generation, EverString

About this talk

ABM strategies require the coordination of a lot of moving parts. In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology. You will learn: - How to leverage what you already have to create personalized content that resonates with accounts - About the different levels of account-based content marketing so you can prioritize where and how to spend your time - How to use different types of marketing technology to bring your account-based content to the next level

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