Tackling the f-word: The smarter approach to ad fraud

Presented by

Emily Storino, Network Strategy Lead, Electronic Arts (EA)

About this talk

Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers. Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons. Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on. Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters. Register for free! You’ll learn: * Who the stakeholders are, plus why and how is each is affected * The MMPs’ role in this ecosystem * What fraud is and what benchmarks should be used for defining it * How to collaborate to detect and manage fraud on an ongoing basis * What tools are out there to fight fraud Speakers: * Emily Storino, Network Strategy Lead, Electronic Arts (EA) * Grant Simmons, Head of Client Analytics, Kochava * Tal Nissenson VP Client Success US, Taptica * Stewart Rogers, Analyst-at-Large, VentureBeat * Rachael Brownell, Moderator, VentureBeat Sponsored by: Taptica

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