How to leverage location data to revolutionize customer engagement

Presented by

Jay Graves, CTO, Possible Mobile

About this talk

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before. Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more. In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight. During this webinar you’ll learn how to: * Boost engagement with real-time, location-based consumer engagement and experiences * Gain insight into the behavioral patterns of customers and prospects * Understand the future of location data for your business Speakers: * David Bairstow, VP Products, Skyhook * Jay Graves, CTO at Possible Mobile * Stewart Rogers, Analyst at Large, VentureBeat (Moderator) Sponsored by Skyhook Sponsored by Skyhook

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