Growthhacking content creation to transform your business

Presented by

Lisa Gibbs, Director of News Partnerships, Associated Press

About this talk

Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it. Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence. To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event. By attending thIs webinar, you'll learn how optimizing content can: * Increase relevance for consumers across channels * Leverage data to increase consumer engagement with content * Increase the volume and scope of content, netting stronger conversions. * Seize customer journey opportunities when they appear Speakers: * Lisa Gibbs, AP Director of News Partnerships, Associated Press * Ari S Goldberg, Founder, Barber Surgeon’s Guild * Peggy Anne Salz, Principal, Mobile Groove Consulting * Rachael Brownell, Moderator, VentureBeat

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Marketing Operations
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How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly? Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.