Developing financial wellness tools with artificial intelligence

Presented by

Katy Gibson, VP of Application Products, Envestnet | Yodlee

About this talk

Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer. The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health. In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key. Attendees will also learn: * How AI and machine learning are powering today’s financial wellness tools * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM) * Using an API to gain insight and deliver actionable advice * How to leverage data intelligence to build apps and solutions that help users improve their financial health MODERATOR: * Evan Schuman, VentureBeat SPEAKERS: * Katy Gibson, VP of Application Products, Envestnet | Yodlee * Keith Armstrong, Founder and COO, abe.ai * Tiffani Montez, Retail Banking Sr Analyst, Aite Group Sponsored by Envestnet | Yodlee

Related topics:

About this channel

Marketing Operations
Upcoming talks (0)
On-demand talks (397)
Subscribers (3452)
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly? Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.