How AI is changing the customer retention game

Presented by

Kara Dake, VP Growth & Partnerships, Clevertap

About this talk

Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent. That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus. Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event! In this webinar you'll learn: * Key engagement strategies using AI * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization) * The role of time-based triggering in automation and monetization * The evolving trends in marketing automation and omnichannel marketing Speakers: * Kara Dake, VP Growth & Partnerships, Clevertap * Aditi Mohanty, Digital Marketing Manager, Vodafone * Rachael Brownell, Moderator, VentureBeat * Stewart Rogers, Analyst-at-Large, VentureBeat Sponsored by Clevertap

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How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly? Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.