Marketing Operations - What is It and Why Bother - Part 2

Presented by

Gary Katz, CEO and Founder, Marketing Operations Partners

About this talk

What the heck is Marketing Operations anyway and why should I give a #$%^&&#$%^&*? In our last webcast, we discussed the forces at work that are driving the need for Marketing Operations and provided a definition of MO. In Part 2 of this webcast series, we reveal how Marketing Operations is rising to the challenge in helping companies accelerate the selling/buying process, scaling the Marketing organization for growth, delivering the strategic agenda, managing customer profitability and demonstrating return on Marketing. We also present a new vision for Marketing to change its MO for the better.

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How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly? Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.