Egomania: How Ego Makes Your Content Better

Presented by

Ian Greenleigh, Author of The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

About this talk

Ego gets a bum rap, but the most effective marketers inject it into everything they do. In this session, author and content strategist Ian Greenleigh will explain how connecting with egos and providing self-validation makes for insanely shareable content—and how this “ego capital” can be used tastefully. Attendees will learn how to create experiences that resonate with core ego motivations, the six forms of ego accessible to marketers, how to create and maintain “ego cycles,” and much more. This talk will be filled with fascinating examples, personal anecdotes of ego in action, and many fresh, actionable tips. This session will answer the following questions (and many more): •How does ego motivate sharing? •How can content creators employ ego capital before and after content is published? •Which content types create the most satisfying and effective ego experiences? •What are some of the best ego-driven projects out there?

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