From game consoles to supercomputers and now the datacenter, GPUs are permeating more and more of the computing ecosystem. By boasting order of magnitude performance improvements on key tasks and exhibiting massive cost of ownership advancements these once specialized chips are writing a new chapter in enterprise computing. The MapD Manifesto talk will provide an overview on why GPUs are so well suited for analytics and visualization. Further, the talk will address what software optimizations MapD has employed to harness the parallel processing power of GPUs. Finally, this talk will discuss some of the potentially destructive analytical behaviors that result from having to wait minutes or hours for queries to complete. There will be live product demonstrations. Ample time will be left for Q&A.