#RetailEXPOVC Joint Webinar: Pizza Hut Digital Ventures + IGD

Presented by

Tristan Burns, Analytics Lead, Pizza Hut Digital Ventures and Ben Miller, Insight Services and Events Director, IGD

About this talk

15:30-16:00 CASE STUDY: Catering to the world – Pizza Hut's global eCommerce solution Pizza Hut is a global brand that is loved in many countries around the World but the rise of e-commerce has resulted in an inconsistent online shopping and brand experience. Pizza Hut Digital Ventures is now building and scaling a consistent global e-commerce experience that our customers love. • Expansion to international markets and adapting to local needs while keeping the brand experience the same • How to optimise site performance in larger markets and use gained insights in smaller markets • Improving conversion by increasing site speed and uptime performance • Data driven optimisation of the basket size Speaker: Tristan Burns, Analytics Lead, Pizza Hut Digital Ventures 16:00-16:30 Predicting the “new normal” – what will retail look like post COVID-19? What will the world of retail look like once the COVID-19 pandemic is over? It’s the million-dollar question, yet even Nostradamus would struggle to give a give clear view from where we are right now. To help companies plan, IGD has developed a set of 10 hypotheses, covering the impact on society, shoppers and grocery retail. In his session Ben will discuss each hypothesis, the evidence that has led to its creation, and what might come next. Ben Miller, Insight Services and Events Director, IGD

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