Leveraging social media and UGC in retail

Presented by

Moderator: Caroline Baldwin - Speakers: Chloe Bebbington, Emily Wade, Jia Marquez, Eleanor Antonacci

About this talk

Social media. Love it, or hate it. It is here to stay. A way to engage with your customer who is only a tap of their smartphone away. But the medium is a tricky balance and it is essential for retailers to strike the right tone when speaking to their customers via Facebook, Instagram, Pinterest or Tiktok – and each of those platforms have their own dos and don’ts. After all, it only takes a user the swipe of their smartphone to ‘unfollow’ or a few taps to compose a disgruntled message to highlight when you do something wrong. It can seem like a minefield for even an established retailer, never mind a new brand starting from scratch. Which is why Essential Retail is bringing you this webinar on how retailers can use social media to truly engage with those social-savvy customers so they return to your brand again and again. In this webinar, you will learn: How retailers are innovating with social media to engage customers and increase sales? What are the best practices to build a brand using product reviews and social content? What are micro-influencers and why are they important? How to get the most out of Tiktok/Facebook/Instagram (delete as appropriate) Has Covid-19 had an impact on how people use social media and engage with influencers

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