How to Optimize Job Descriptions to Attract Top Talent
Gone are the days when a job description was simply a list of required skills and a summary of daily expectations. Now, to reach top candidates, job descriptions must actively sell a position that paints an authentic picture of the work.
We’ll cover all the key best practices. Here’s the agenda:
- How to write SEO-friendly job descriptions that land you more (and better) candidates
- How to promote and leverage your company culture, values and mission
- How to optimize job descriptions for on-the-go mobile users
- How to maximize recruiting dollars by targeting ideal-fit talent
RecordedDec 13 201663 mins
Your place is confirmed, we'll send you email reminders
Julie Coucoules - VP Talent Acquisition at Glassdoor; KC Jorgensen - Chief People Officer at Textio
In a conversation-style webinar, talent acquisition executives from Textio and Glassdoor will share their strategies for leveraging culture, creativity and data to recruit top talent. They’ll share the specific strategies they’ve found to be game-changing in a tight market – namely those that resemble a marketing campaign: strong narratives, key messaging, compelling visuals, and multimedia platforms. You’ll come away knowing:
- How to leverage creativity along with data to elevate your employer brand
- How to identify the right message to reach your audience, then successfully deliver that message
- The tools and technologies needed to deliver your message in a scalable way
Dr. Andrew Chamberlain, Chief Economist at Glassdoor
What will 2020 hold for hiring? Find out in this virtual event with Glassdoor’s Chief Economist, Dr. Andrew Chamberlain!
You'll learn what's coming in the year ahead – and how to get ahead of the curve – with specific tactics including:
- How to stand out in a culture-first decade
- How to manage politics as they relate to employer identity
- How to embrace AI in small doses at every level to win
The interview process is not a one-way street of candidates applying - both your company and the candidate have to put its best foot forward in today's competitive job market. According to research from Ideal, 46% of candidates would sever a relationship with an organization who had a negative experience. But what factors matter most when designing an optimal candidate experience?
Join this live, webcam panel as industry experts discuss key factors to developing and executing a thoughtful candidate experience, such as:
- Listening and communicating more often and quickly with candidates
- Using workflow automation to process candidates more efficiently
- Creating a candidate feedback loop to continually improve
- Telling your story leveraging video and testimonials throughout the process
Moderator: Melanie Turek, Fellow & Vice President, Frost & Sullivan
Julie Coucoules, Global Head of Talent Acquisition, Glassdoor
Erin Michelson, CEO, Tech Entrepreneur & Author, Summery
Andrew Chamberlain, Ph.D, Chief Economist, Glassdoor
It’s the strongest job market in a generation, which means it’s harder than ever to attract top talent. Join Glassdoor Chief Economist, Andrew Chamberlain, Ph.D., as he breaks down the data on why hiring in today's economic landscape is so difficult and how prioritizing positive culture can give you a competitive edge.
Angela Crossman - Bain & Co, Molly Q. Ford - Salesforce, Mark Lipscomb - 23andMe
Talent leaders from top Best Places to Work winners will engage in a conversation around the importance – in both small and large companies – of having women in leadership. Led by Glassdoor’s Amy Elisa Jackson, panelists will cover how they effectively minimize hiring bias, elevate the candidate experience, and shape their employer brand on Glassdoor to challenge the expectation for a mostly male executive team and bring on the very best talent.
Julie Coucoules - Glassdoor; John Leech - St. Jude Children's Research Hospital; Greg Muccio - Southwest Airlines
Two top companies on the Best Places to Work list this year have vastly different businesses, but they have one thing in common: they’ve implemented some unique strategies to gain significant competitive advantage. In this session, they’ll divulge some of the out-of-the box approaches they use, and how you too can leverage them to be both superior to and different from your competitors.
Christian Sutherland-Wong, President & COO at Glassdoor, Madan Nagaldinne, Chief People Officer at Compass
Christian Sutherland-Wong sits down to chat with Madan Nagaldinne, Chief People Officer of Compass, about how to truly engage your people, the impact of actively promoting the spirit of entrepreneurialism within your company, and widespread shifts that are shaping the future of the workplace.
When it comes to hiring and retention, your employer brand is huge. It’s your company’s value proposition combined with overall reputation that prospective and current employees use to evaluate whether or not your company is the right place to work. Employers need to meet high expectations and find innovative ways to communicate their culture to these audiences.
In this panel webinar, HR leaders from Glassdoor, Sapling, Rapid7, and Culture Amp, will discuss how to leverage your employer brand to attract and retain top talent. Expert panelists from high-performance, hyper-growth organizations will answer your questions and share their practical experience, starting with how to ensure that your company values act as a rallying force for each team member in your company.
The conversation will also cover these key aspects of building a powerful employer brand:
- The best employee perks to boost your employer brand
- How to define and showcase your employer value proposition
- How to use your organization’s core beliefs as a rallying force for attracting and retaining your top talent
Katee Van Horn - Bar the Door, Shavonne Hasfal-Mcintosh - Shopify, Raena Saddler - Sheryl Sandberg Family Foundation
Diversity and inclusion have never been more important to companies looking to stay competitive and recruit more quality talent. In fact, nearly half of American millennials say a diverse and inclusive workplace is an important factor in the job search.¹
So how can you get started at your company? Find out in this intimate fireside chat. You’ll learn:
- How to get started with D&I at your company
- The best ways to invest your budget
- Expert tips for company-wide success
¹ Millennilas@Work: Perspectives On Diversity & Inclusion, Institute for Public Relations and Weber Shandwick, December 2016
In today's employment landscape, employers work harder to attract strong talent pools. It begins with a great first impression on job seekers and continues with a stellar candidate experience that improves talent pipelines.
Industry innovators iCIMS, Glassdoor and TextRecruit discuss how the candidate experience shapes recruitment in this webinar. You’ll gain insight on how to:
- Reach on-the-go job seekers
- Create a smooth application process
- Strengthen your employer brand
- Attract talent with relevant job posts
Brenna Child, Head of Talent Management; Amy Forbes Winebright, Project Manager; Jesus Suarez, Recruiting Coordinator
In this era of ceilings being broken and “culture adds” over “culture fits,” it’s never been more critical to weed out bias within your organization.
And there’s quantifiable proof that it’s good for your culture, too. Two-thirds of job seekers say that a diverse workforce is an important factor when evaluating companies and job offers (1).
In this webinar, you’ll learn how to:
Audit your interview process, from start to finish
Spotcheck diversity benchmarks to manage expectations
Refine your content to appeal to the talent you’re trying to reach
(1) Glassdoor site survey, June 2014
Brenna Child, Head of Talent Management, Employer Branding at the Washington Post
Amy Forbes Winebright, Project Manager, Global Employment Brand at Dell
Jesus Suarez, Recruiting Coordinator, Glassdoor
There has never been a bigger focus on branding and messaging in talent acquisition than right now. Why? Because people no longer want to work for a company – they choose instead to work with a company.
In this webinar, discover how to stand out from the competition and get the right people to apply to your jobs with content. Tune in to learn:
- The stages of the recruitment funnel and content you can use in each
- Real examples of effective content for every stage
- How to create and curate your own content
- How content fuels your talent acquisition efforts
Lisa Holden Employer Communications Manager Glassdoor
Glassdoor is more than just the first place people go to find a job. Companies now check it out before deciding to do business with you. Even potential investors use Glassdoor before making their final decisions! That’s why a strong presence on Glassdoor is vital for your company.
But don’t fear: this is all good news. Having a Glassdoor profile can help your company grow in all the right ways.
Tune in to this tutorial to hear:
- Easy ways to showcase your company
- How you can attract more than just talent
- What businesses and investors look for in your profile
- How Glassdoor data can help you improve your financial results
Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!
That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?
While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.
- How to develop an ROI formula that best fits your company
- The essential elements for measuring success
- How to assign specific values to intangible elements
- Where to focus your branding efforts for maximum results
Kyle Lagunas, Research Manager IDC & Lisa Holden Employer Communications Manager Glassdoor
With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?
In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.
Tune in to hear:
- Why investing in job boards is not enough
- How you’re misusing social media to hire
- Where to invest your budget in 2017
Glassdoor is the world's most transparent jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Glassdoor combines free and anonymous reviews, ratings and salary content with job listings to help job seekers find the best jobs and address critical questions that come up during the job search, application, interview and negotiation phases of employment. For employers, Glassdoor offers recruiting and employer branding solutions to help attract high-quality candidates at a fraction of the cost of other channels.
How to Optimize Job Descriptions to Attract Top TalentGlenn Medalle, Director of Global Talent Acquisition, AppDynamics; Jennifer Hourani, Customer Enablement Manager, Glassdoor[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]62 mins