Name: How Small Businesses Use Glassdoor to Recruit
Start: 2018-05-16T19:00:00Z
End: 2018-05-16T19:01:03.000Z
Location: BrightTALK
Rating: 5

Glassdoor is the world's most transparent jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Glassdoor combines free and anonymous reviews, ratings and salary content with job listings to help job seekers find the best jobs and address critical questions that come up during the job search, application, interview and negotiation phases of employment. For employers, Glassdoor offers recruiting and employer branding solutions to help attract high-quality candidates at a fraction of the cost of other channels.

In a conversation-style webinar, talent acquisition executives from Textio and Glassdoor will share their strategies for leveraging culture, creativity and data to recruit top talent. They’ll share the specific strategies they’ve found to be game-changing in a tight market – namely those that resemble a marketing campaign: strong narratives, key messaging, compelling visuals, and multimedia platforms. You’ll come away knowing:

- How to leverage creativity along with data to elevate your employer brand

- How to identify the right message to reach your audience, then successfully deliver that message

- The tools and technologies needed to deliver your message in a scalable way

Recruiting Like a Marketer: How to Get Creative to Beat the Competition

What will 2020 hold for hiring? Find out in this virtual event with Glassdoor’s Chief Economist, Dr. Andrew Chamberlain!
You'll learn what's coming in the year ahead – and how to get ahead of the curve – with specific tactics including:
- How to stand out in a culture-first decade
- How to manage politics as they relate to employer identity
- How to embrace AI in small doses at every level to win

2020 Hiring: 7 Top Trends You Can't Ignore

The interview process is not a one-way street of candidates applying - both your company and the candidate have to put its best foot forward in today's competitive job market. According to research from Ideal, 46% of candidates would sever a relationship with an organization who had a negative experience. But what factors matter most when designing an optimal candidate experience?

Join this live, webcam panel as industry experts discuss key factors to developing and executing a thoughtful candidate experience, such as:
 - Listening and communicating more often and quickly with candidates
 - Using workflow automation to process candidates more efficiently
 - Creating a candidate feedback loop to continually improve
 - Telling your story leveraging video and testimonials throughout the process

Moderator:  Melanie Turek, Fellow & Vice President, Frost & Sullivan
Panelists: 
Julie Coucoules, Global Head of Talent Acquisition, Glassdoor 
Erin Michelson, CEO, Tech Entrepreneur & Author, Summery

Modernizing the Candidate Experience: Drivers for Talent Acquisition Success

It’s the strongest job market in a generation, which means it’s harder than ever to attract top talent. Join Glassdoor Chief Economist, Andrew Chamberlain, Ph.D., as he breaks down the data on why hiring in today's economic landscape is so difficult and how prioritizing positive culture can give you a competitive edge.

The Struggle Is Real: How to Crush Hiring Hurdles in Today’s Economic Landscape

Talent leaders from top Best Places to Work winners will engage in a conversation around the importance – in both small and large companies – of having women in leadership. Led by Glassdoor’s Amy Elisa Jackson, panelists will cover how they effectively minimize hiring bias, elevate the candidate experience, and shape their employer brand on Glassdoor to challenge the expectation for a mostly male executive team and bring on the very best talent.

Developing Women in Leadership to Recruit and Retain

Two top companies on the Best Places to Work list this year have vastly different businesses, but they have one thing in common: they’ve implemented some unique strategies to gain significant competitive advantage. In this session, they’ll divulge some of the out-of-the box approaches they use, and how you too can leverage them to be both superior to and different from your competitors.

How to Use Technology and Innovation to Get the Upper Hand in Recruiting

Christian Sutherland-Wong sits down to chat with Madan Nagaldinne, Chief People Officer of Compass, about how to truly engage your people, the impact of actively promoting the spirit of entrepreneurialism within your company, and widespread shifts that are shaping the future of the workplace.

Navigating the Future of Work: How to Fuel Explosive Growth

Join this Glassdoor webinar to learn the most effective strategies for quickly finding the right people for your toughest roles.

5 Ways to Hire for Hard-to-Fill Roles

When it comes to hiring and retention, your employer brand is huge. It’s your company’s value proposition combined with overall reputation that prospective and current employees use to evaluate whether or not your company is the right place to work. Employers need to meet high expectations and find innovative ways to communicate their culture to these audiences.

In this panel webinar, HR leaders from Glassdoor, Sapling, Rapid7, and Culture Amp, will discuss how to leverage your employer brand to attract and retain top talent. Expert panelists from high-performance, hyper-growth organizations will answer your questions and share their practical experience, starting with how to ensure that your company values act as a rallying force for each team member in your company. 

The conversation will also cover these key aspects of building a powerful employer brand:

- The best employee perks to boost your employer brand
- How to define and showcase your employer value proposition
- How to use your organization’s core beliefs as a rallying force for attracting and retaining your top talent

The Power of Employer Brand for Hiring and Retention

Diversity and inclusion have never been more important to companies looking to stay competitive and recruit more quality talent. In fact, nearly half of American millennials say a diverse and inclusive workplace is an important factor in the job search.¹

So how can you get started at your company?  Find out in this intimate fireside chat. You’ll learn:

- How to get started with D&I at your company
- The best ways to invest your budget
- Expert tips for company-wide success


¹ Millennilas@Work: Perspectives On Diversity & Inclusion, Institute for Public Relations and Weber Shandwick, December 2016

Building a Diversity and Inclusion Program From Scratch

As many talent acquisition professionals know all too well, 2018 was a challenging year for hiring. So what will 2019 bring, and how can employers get ahead now? 

Find out from Glassdoor’s Chief Economist, Dr. Andrew Chamberlain, as he shares his predictions!

You’ll learn:

- 5 big changes to watch out for in the job market
- How your company can respond to them today
- Plus, what made the biggest impact in 2018

Hiring Predictions for 2019

In today's employment landscape, employers work harder to attract strong talent pools. It begins with a great first impression on job seekers and continues with a stellar candidate experience that improves talent pipelines.

Industry innovators iCIMS, Glassdoor and TextRecruit discuss how the candidate experience shapes recruitment in this webinar. You’ll gain insight on how to:

- Reach on-the-go job seekers
- Create a smooth application process
- Strengthen your employer brand
- Attract talent with relevant job posts

6 Drivers of a Strong Talent Pipeline

In this era of ceilings being broken and “culture adds” over “culture fits,” it’s never been more critical to weed out bias within your organization.

And there’s quantifiable proof that it’s good for your culture, too. Two-thirds of job seekers say that a diverse workforce is an important factor when evaluating companies and job offers (1).

In this webinar, you’ll learn how to:

Audit your interview process, from start to finish

Spotcheck diversity benchmarks to manage expectations

Refine your content to appeal to the talent you’re trying to reach

(1) Glassdoor site survey, June 2014

Speakers:
Brenna Child, Head of Talent Management, Employer Branding at the Washington Post
Amy Forbes Winebright, Project Manager, Global Employment Brand at Dell
Jesus Suarez, Recruiting Coordinator, Glassdoor

How to Foster Diversity & Inclusion in Your Hiring

There has never been a bigger focus on branding and messaging in talent acquisition than right now. Why? Because people no longer want to work for a company – they choose instead to work with a company.

In this webinar, discover how to stand out from the competition and get the right people to apply to your jobs with content. Tune in to learn:

- The stages of the recruitment funnel and content you can use in each

- Real examples of effective content for every stage

- How to create and curate your own content

- How content fuels your talent acquisition efforts

Recruiting with Content

Do's and Don'ts of Responding to Reviews in 5 Minutes

Learn from top company leaders how to create, nurture and support company culture initiatives.

Culture Advice from Top Company Leaders

Glassdoor is more than just the first place people go to find a job. Companies now check it out before deciding to do business with you. Even potential investors use Glassdoor before making their final decisions! That’s why a strong presence on Glassdoor is vital for your company.

But don’t fear: this is all good news. Having a Glassdoor profile can help your company grow in all the right ways.

Tune in to this tutorial to hear:

- Easy ways to showcase your company
- How you can attract more than just talent
- What businesses and investors look for in your profile
- How Glassdoor data can help you improve your financial results

Boosting your Brand on Glassdoor

How Do You Measure Workplace Culture?

Align your Stars: Creating Strategic Talent to Support Organizational Goals

The Dos and Don'ts of Making an HR Technology Change

How HR Can Turn Big Data into Predictive Analytics

A Scientific Approach to Designing High-Performance Teams

Automation and Data: Two Key Frontiers of Candidate Engagement

Live from UNLEASH Conference: Trends Impacting the Future of Sourcing

Is your company ready for Giggers?

Trends in HR Technology

Companies who recruit on Glassdoor see great results – like 30% greater retention rates1 and lower hiring costs.2 But how, exactly, do SMBs use Glassdoor to recruit?

To find out, we sat down with recruiting leaders from Sprout Social, Cumulus Networks and Medical Guardian. Discover the top 5 takeaways from that discussion in this eBook.

You’ll learn how to:

- Boost recruiting by attracting better candidates for less

- Engage with your workforce through open dialogue

- Retain top talent by attracting the right people for your culture

How Small Businesses Use Glassdoor to Recruit

Recruitment

Talent

Talent Acquisition

Talent Management

Human Resources

Leadership

Staffing

Employee

Management

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Many elements come into play when attracting the right talent. Is your careers page up-to-date? Does your website accurately represent your company culture and communicate it clearly to recruited applicants? In terms of internal processes, do you have an ongoing talent acquisition strategy? How efficient are your application screening and onboarding processes? Where and how are you looking for top candidates and are you enabling them to find you? Discover best practices and learn from industry thought leaders by joining the recruiting community.

Recruiting

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Small businesses and enterprises alike are competing for not only market share, but also for the best employees to move their businesses forward. Competitive salary and benefits packages are the foundation of high employee satisfaction. Join this community to keep up with changing regulations and learn how to optimize workforce costs with competitive yet cost-effective employee benefits and compensation plans.

Benefits and Compensation

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How Small Businesses Use Glassdoor to Recruit

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