Recruiting Like a Marketer: How to Get Creative to Beat the Competition

Presented by

Julie Coucoules - VP Talent Acquisition at Glassdoor; KC Jorgensen - Chief People Officer at Textio

About this talk

In a conversation-style webinar, talent acquisition executives from Textio and Glassdoor will share their strategies for leveraging culture, creativity and data to recruit top talent. They’ll share the specific strategies they’ve found to be game-changing in a tight market – namely those that resemble a marketing campaign: strong narratives, key messaging, compelling visuals, and multimedia platforms. You’ll come away knowing: - How to leverage creativity along with data to elevate your employer brand - How to identify the right message to reach your audience, then successfully deliver that message - The tools and technologies needed to deliver your message in a scalable way
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Glassdoor is the world's most transparent jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Glassdoor combines free and anonymous reviews, ratings and salary content with job listings to help job seekers find the best jobs and address critical questions that come up during the job search, application, interview and negotiation phases of employment. For employers, Glassdoor offers recruiting and employer branding solutions to help attract high-quality candidates at a fraction of the cost of other channels.