Data Visualisation Best Practices

As a marketer, you know that your success depends on the ability to analyze your actions. Assessing the data produced from your marketing activities – from advertising impressions, through to click, open and conversion rates – allows you to compare and optimize campaigns, allocate resources, demonstrate value and boost ROI.

Register for Yellowfin’s Webinar and discover how to use analytics to deliver best practice data-driven marketing today.

You’ll learn how to:

Overcome your top data-related marketing challenges with analytics technology
Deliver more effective data-driven campaigns, increasing marketing ROI by up to 20% (Forbes)
Run more efficient data-driven campaigns, freeing-up 15 – 30% of your total marketing budget (McKinsey)

Two recent releases that spring to mind are Tableau’s new colors and Qlik’s special font.

Don’t get me wrong. The colors look great. The font’s very readable.

It is the way they trumpeted the arrival of these “innovations” that really caught my attention. Lengthy blog posts about the effort they went through to design their colors and the color sets, the science behind using the default colors. A bunch of fanfare and marketing about how it’s a special font designed just for analytics.

Obviously lots of resources, time and passion went into these projects. They’re proud of them. And that’s great! Vendors should be excited about the products they build – if you don’t love them, why should anybody else?

Why does BI have such low adoption rates? Simple: vendors have been selling the wrong product to the wrong audience.

Don’t get me wrong. The modern generation of BI delivers a fantastic experience for the data analyst. The problem is that the business user has no real interest in BI, other than the end insights that help them do their job better. Data preparation, discovery and report building are not “self-service” activities, and they never will be.

Decision-makers love data. But, they want it to be relevant to them and ready-to-use. Sometimes in the BI [Business Intelligence] industry, we get so caught-up with our love for data, that it’s easy to forget that most people love data discovery as much as they love visiting the dentist.

This is where analytical apps come in.

Watch this short video to discover how analytical applications are the future of BI.

Yellowfin is a Business Intelligence platform that makes discovering and sharing insights easy.

You expect your Business Intelligence (BI) solution to convert data into insights. However, finding insights is only half the puzzle. Data-driven insights are only valuable when shared. Empower the right people to take the right action, at the right time, with Yellowfin.

Business intelligence has gone through multiple iterations in the past few decades. While BI's evolution has addressed some of the technology and process shortcomings of the earlier management information systems, BI teams still have a ways to go.

From the laggards failing to transform enough of their structured and data into information and business insights, to the old guard of spreadsheet-based applications for key business decisions, companies have hit a rut. How do we solve this? With Systems of Insight.


In this webinar, guest speaker, Boris Evelson, Vice President and Principal Analyst at Forrester, will show you how to get with the BI program by creating systems of insight. Doing so will allow you to:


- Merge existing IT capabilities with demanding business requirements

- Harness valuable customer and company data

- Make decisions faster, and more pointed, to serve customers in the Age of the Customer

The desire to balance the needs of business users with the governance requirements of IT will kill the current concept of self-service BI.

Discover how to drive success with analytics and better separate the self-service hype from reality with Yellowfin's CEO, Glen Rabie.

Glen will discuss:
- The impact of the self-service pipe dream
- Why changing BI tools won't help
- What self-service BI should actually look like

Sometimes a random question will pop into your head, and the answer isn't easily found with a quick Google search. How has my recent Adwords campaign affected call volume this month? Why is our warranty budget getting eaten up this quarter? Or in this case, where does all the energy in the United States come from?
Yellowfin Consultants Tom Linton and Tyler McGraw use classic business intelligence tactics to take you on a data journey...getting to the bottom of the current energy situation in the U.S.

1% of your patient population can account for up to 30% of your total cost of care. Predicting who will be in that 1% requires advanced decision science capabilities.

Join this webinar where a top data scientist will help you identify your high risk population through a transparent risk scoring system, allowing you to take action through targeted care management and intervention activities which will improve the quality of service to your patients while avoiding costly preventable encounters.

Dashboards are the most important, fundamental, tool for delivering Business Intelligence insights to your users. But, data visualization expert Stephen Few, has declared that most BI dashboards fail. Attend this webinar and learn how to construct best practice dashboards, achieve high ROI and create BI success; not failure.

Business Intelligence investment is booming and the amount of data available for reporting and analysis is skyrocketing.
So, it’s never been harder, or more important to quickly uncover and communicate the actionable insights within your data. But, how do you deliver value from your BI deployment?
Watch this webinar to learn how to choose, design and deliver the best visualisations to effectively communicate the significance of your metrics and trends to your BI users.