Data Driven Marketing Best Practices

Presented by

Daniel Shaw-Dennis, Global Marketing Director

About this talk

As a marketer, you know that your success depends on the ability to analyze your actions. Assessing the data produced from your marketing activities – from advertising impressions, through to click, open and conversion rates – allows you to compare and optimize campaigns, allocate resources, demonstrate value and boost ROI. Register for Yellowfin’s Webinar and discover how to use analytics to deliver best practice data-driven marketing today. You’ll learn how to: Overcome your top data-related marketing challenges with analytics technology Deliver more effective data-driven campaigns, increasing marketing ROI by up to 20% (Forbes) Run more efficient data-driven campaigns, freeing-up 15 – 30% of your total marketing budget (McKinsey)

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Yellowfin is a global Business Intelligence and analytics software vendor with a suite of world class products powered by automation. Continually recognised as an innovator, Yellowfin is ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 and No 1 in Embedded BI by BARC. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.