Part 1 of 3: Marketing Analytics at the Speed of Business

Presented by

Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin

About this talk

What is the cost to your business if you continue using spreadsheets or disparate reports and data sources? How many times have you waited for answers from the analytics queue, only for it to be too late to take action that impacts the business? We're going to show you a platform today that can bring your data and organization together that can give you those insights at the speed of business in a governed and secure way. What you'll learn: •The typical path marketing leaders take to solving the data and insights problem •Best practices for getting to insights and business outcomes at the speed of your business •The three stages of readiness: which stage is your business in today?

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Yellowfin is a global Business Intelligence and analytics software vendor with a suite of world class products powered by automation. Continually recognised as an innovator, Yellowfin is ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 and No 1 in Embedded BI by BARC. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.