Part 2 of 3: Is your Marketing Data Worthy of Today's Data Visualization Tools?

Presented by

Guest Speaker Matt Hertig, CEO Alight Analytics, Laura Crawford, VP Marketing & J.Tyler McGraw, Sr. Consultant at Yellowfin

About this talk

Today, the marketing industry is flooded with automation and optimization tools, but all these tools live as separate platforms with multiple performance reports. You have all the data but you can't see blended campaign results across all those platforms without hours or days of manual intervention? Learn about: • Which stage your marketing data is in and what are the barriers to rolling and blending all those campaign metrics to single dashboard views - without manual intervention • At what stage can you wean your marketing users away from the analyst queue – they get insights at a few clicks of a button – and your analysts can focus on bigger projects • How to bring predictive models into a single platform for analysis to share it with the business

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Yellowfin is a global Business Intelligence and analytics software vendor with a suite of world class products powered by automation. Continually recognised as an innovator, Yellowfin is ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 and No 1 in Embedded BI by BARC. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.